API's new Bulgarian dealer Bulcomp recently installed the first BOX console in the country at their showroom in the city of Plovdiv, near the Bulgarian capitol of Sofia. The BOX is already drawing substantial attention and helping to introduce the API brand into the Bulgarian film and audio industry, less known than North America's but emerging as an extremely cost-effective alternative to more traditional locations.

"The appointment of Bulcomp was the direct result of a series of highly productive meetings between Bulcomp and API at the annual Music Messe in Frankfurt, Germany," said API's Managing Director Gordon Smart. "Most people would agree that the BOX is a remarkably versatile piece of gear, and once clients get their hands on it in a demo, they rarely walk away from it without ordering one. It's very exciting for us to watch the expansion of API into Bulgaria, and we applaud Bulcomp's ongoing hard work and dedication." To find an API dealer in your area, check out the dealer page on APIaudio.com.