API Increases Marketing Efforts in India

Jessup, Maryland — August 2010: API is pleased to begin actively participating in the Indian professional audio market. Because of the buoyant, film-centric nature of the Indian music industry, audio production remains steady. The country has seen a proliferation in new FM radio stations as well as an increase in the number of live events the country is holding. After researching India's market, API decided now was the right time to expand its presence.

"Broadcast India 2009 was our first trip to gauge the Indian market," said Dan Zimbelman, Director of Sales at API, "and we're keen to tap into their recording industry. We have tremendous strength in the West and have just celebrated our 40th anniversary. Users know that when they want the ultimate in sound, sonics and dynamics, API is their 'go to' for mic pres, equalizers and consoles."

API is looking forward to introducing a whole new generation of audio professionals to its analog consoles and signal processors at this year's Broadcast India, which will be API's third tradeshow in India. The company also participated in PALME Expo India in 2010. API's JDK Audio line in particular is sure to resonate in India's price-sensitive market.

In an effort to reach even more specialists, API is planning workshops throughout India so that audio engineers can hear API's unique sound first-hand. "We don't believe that every studio, engineer or producer in India needs an API console," said Zimbelman, "but we do believe that if every studio recording 'real' music has two channels of API mic pre, then the sound on the front end will change their product dramatically. Once they've done that, the desire to improve every part of the signal path will kick in."

Stop by and see us at Broadcast India 2010 — October 21-23 — Booth F605.

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