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API's Box Ushers in Big Changes for Mixer Scott Rosser

London, UK - Nov. 2014:
Source Distribution continues meeting success for API's BOX console in the U.K. with a sale to popular mixer/engineer Scott Rosser. Rosser, who has "remixed many of the biggest pop names in the industry including Rihanna, Lady Gaga, and Mariah Carey," has been working from the spare room in his home for almost two years now. Although he wants to return to a permanent studio, he knew he needed the right gear before finding a new space. A solution arrived in April when Rosser ordered the BOX after just one demo session with Andy Bensley of Source Distribution. "Source kindly set up a demo unit at their London office for me to try out. I liked the look of the BOX straight away, and ran a stem session through the summing section. It sounded great!" Following the demo, Rosser immediately met with Mark Cooke at Tyrell London, one of Source's dealers, and soon had a BOX of his own.

It's not just Rosser's location that is in flux; his main focus in the music industry has also shifted from "mainly commercial dance" to "more pop and urban stuff due to the success and expansion of 3 Beat as a label." Rosser started working with 3 Beat Productions several years ago, and also works under the name 'Cahill', which is the title he uses most often when remixing for bigger-name artists. However, his success did not happen overnight. Rosser has worked in the recording world since 1989, when he was studying at Salford University in Manchester. The trends in music at the time helped form Rosser's career, as he explains: "The city was at the forefront of the UK club culture and the Acid House revolution, so I was always interested in the electronic side of things." Rosser and another "like-minded producer" then formed the band 'Dario G', which was so successful through the '90s that they sold 4.5 million records. "We had a few hits across Europe, and went on to release a host of underground house/rave tunes. It was a great experience."

Now Rosser is expanding his studio's power without taking up more space. "The BOX had everything I was looking for in one unit whereas the other options I was considering were all separate pieces. My small workspace made having everything to hand on one desk appealing." Before the BOX, Rosser had considered API consoles out of his reach. But in the early 2000s feeling all dance music was starting to sound alike, Rosser knew he could solve the problem with analog recording equipment. "I wanted to apply a new approach which would help my mixes stand out amongst the competition. I noticed a press release for API's new project console, and the BOX caught my attention immediately. I've only scratched the surface with mine, and it's already made a big difference to my work." This success has encouraged Rosser to look ahead to even more changes in his career.

"I'm putting some time aside in the new year to move to a purpose-built studio. I'm sure there'll be other API units added soon. The 2500 compressor especially looks good...I know The BOX is going to serve me well for years. The build quality is excellent, it's versatile, and I can now expand the rest of my system around it." Since April, Rosser's BOX has been as busy as he is. The BOX was used to mix an album by Fuse ODG, singles for Lethal Bizzle and Stylo G, and official remixes for Cheryl Cole, Ellie Goulding, Nicole Scherzinger, Olly Murs, and the boy band Rixton. Compared to mixing before the BOX, Rosser says his work has changed dramatically for the better. When asked what he likes best about The BOX, Rosser replied "Quite simply, the sound! That's what I bought it for and it has delivered. It immediately added stereo width and a deep, warm feel that I'd been missing in previous mixes."