London, U.K. - Nov. 2014:
Northern Sky Music, run by Grammy-nominated songwriter and music producer Steve Robson, is among the first studios in the U.K. to add API's BOX console to their equipment — and they have already started a trend. The BOX made its debut at last year's AES show in New York, where Howard Jones of London's Source Distribution couldn't wait to bring it back home. "We had a call pretty much the moment the first BOX landed in the U.K., saying that Steve wanted a demo right away." Robson has worked with major artists such as James Blunt, One Direction, and Rascal Flatts. The BOX was the perfect fit for Northern Sky, as Jones explains: "Many pros here know and love the trademark API sound, but don't always need a larger format console. The U.K. was really crying out for a product like the BOX."
London dealer Funky Junk works closely with Source distribution — and they are looking forward to the boost in sales the BOX is already bringing them. Since supplying Robson with his console, both Source and Funky Junk have placed several of API's recording and mixing solutions in top studios across the country. "We are delighted to have a high demand for the BOX in such a wide array of studios, and are amazed to hear about the major productions in which it has already been used," said Larry Droppa, president of API. "With the success Steve Robson has earned in his career, I know we're bound to hear even more amazing projects recorded and mixed in the BOX."