API was proud to sponsor the 2012 London APRS Sound Fellowship Awards Lunch hosted by Sir George and Lady Judy Martin. This annual lunch recognizes six individuals who have made a significant contribution to the art, science or business of sound recording. Pete Townshend, David Gilmour, Bruce Swedien, Eddie Veale, Maggie Rodford and John Borwick were awarded for their efforts. Ian Jones, Managing Director for Source Distribution said, "It seemed fitting that a classic analogue audio brand like API should become involved with this prestigious event."